The progress of technology is constantly reshaping business and commerce. When it comes to digital marketing, Artificial Intelligence (AI) will change the interface of Business to Customers (B2C) basing on how brands will interact with consumers. In recent months,...
Social media marketing also has its own definition of Return On Investments (ROI) as indicators of success. It can be said that measuring social media ROI is critical to the organisation’s ongoing marketing efforts as it charts the rate of success and its percentages...
The emergence of the internet and social media has given businesses new platforms to advertise. Today, businesses are less reliant on print, letter-box drops and billboards for exposure as platforms such as Google Ads, Social Media and Email marketing have proven to...