Social Media Marketing is one of the fastest-growing industries worldwide with strong employment opportunities. This course takes a comprehensive look at the world of marketing through social media.
+ Digital Marketing Coordinator
+ Digital Marketing Specialist
+ Marketing Executive
+ Social Media Marketing Manager
+ Duration: 52 weeks
Local students No
International students Yes
How can I study?
This course is available via on campus, and virtually. Call us to discuss your study options.
National code: 10904NAT
CRICOS code: 105845D
Units: 6 core + 3 elective
Location: MCIE City Campus, Levels 8 & 9, 250 Collins St, Melbourne, VIC 3000
Program delivery: Blended training
Total duration: 52 weeeks
Delivery weeks: 40 weeks
Holidays: 12 weeks
Tuition fee: $14,000
Administration fee: $200
Materials fee: $550
Enrolment fees include additional resources required for the program and student ID charges. For additional service fees, such as re-assessment fees or Recognition of Prior Learning (RPL), please refer to the International Student Handbook.
Social media has revolutionised sales and marketing all around the world. Graduates of this qualification may find work as a…
Digital Marketing Coordinator
Digital Marketing Specialist
Social Media Marketing Manager
According to the Australian Government’s National Skills Commission:
There are currently 98,000 Advertising and Marketing Professionals working in Australia
This industry has a future growth of just over 11%
On average, Advertising and Marketing Professionals earn $1,758 per week
78% of workers in this industry work full-time
61% of Advertising and Marketing Professionals are women, with an average age of 34
There are no prerequisite qualifications required to enter this program.
Education and skills
Students must complete a Pre-Training Review, meet the Language, Literacy and Numeracy (LLN) skill standards for this program level, and demonstrate they are a suitable candidate for this program.
English Language requirements
Candidates must meet one of the following English Language proficiency requirements:
IELTS band score of 5.5, or an equivalent internationally recognised exam result in line with Department of Home Affairs (DHA) regulations
Satisfactory completion of an ELICOS program at Upper-intermediate level from Explore English, or other NEAS endorsed English language centre
Certificate of completion equivalent to, or higher than, an Australian Year 11 qualification from an English-speaking country
Completion of MCIE’s English Placement Test with an overall score equivalent to IELTS 5.5, or above
Other English language proficiency tests, such as TOEFL and OET, will also be considered.
Candidates who have completed 1 year of study in Australia in English within the past 2 years at Certificate IV or AQF level 4 and above are exempt from submitting Australian Year 11 completion certificate or equivalent and Evidence of English Proficiency.
MCIE only accepts international students who will be 18 years of age by the time of course commencement.
To begin your training at MCIE, you will need a Unique Student Identifier (USI). The USI is a personal reference that creates a secure online record of your VET training. It is managed by the Australian Government and is kept for up to 30 years.
It can be accessed anywhere, anytime. When you arrive in Australia, your visa will be activated and you can then apply for a USI. It is free to create a USI. You need a USI to receive your qualification, or statement of attainment. For further information visit www.usi.gov.au/about.
Students with disabilities
MCIE welcomes all people with disabilities, learning differences and medical conditions. Acceptance in this program is subject to candidates’ ability to undertake all program requirements as discussed in the Pre-Training Review, with reasonable adjustments where applicable.
Students must have sufficient digital literacy skills to access online content, enter answers to written questions and communicate with trainers via email, the student portal and the learning management system.
Credit Transfer (CT) and Recognition of Prior Learning (RPL) are available. Credit Transfer is free of charge. RPL application fees are $145 per hour. Please click here for more information on RPL fees, terms and conditions.
Blended classroom training
This program is delivered through a blend of face-to-face classes on MCIE campus and online learning for a total of 20 hours per week.
Assessment for this program includes written tasks, long and short answer questions, multiple choice quizzes, group tasks, oral presentations, role plays, scenarios, case studies, portfolios and projects. Most assessments are delivered online via the Canvas LMS.
We recommend that students have access to a laptop or tablet to submit their assessments. MCIE provides access to Microsoft Office.
NAT10904001 Plan, implement and manage content marketing
NAT10904002 Plan, conduct and optimise organic social media marketing
NAT10904003 Plan, manage and optimise paid social media advertising
NAT10904004 Establish, build and leverage a personal brand on social media
NAT10904005 Plan, implement and manage social media conversion strategies
SIRXMKT006 Develop a social media strategy
BSBMKG552 Design and develop marketing communication plans
CUAPPR513 Present a body of own creative work
ICTWEB513 Build a dynamic website
This is Nationally Recognised Training,
leading to Australian Qualifications
Framework (AQF) qualification or a
Statement of Attainment.
An amazing opportunity to start a career in the growing Social Media industry.