Diploma of Social Media Marketing (International)

Career Opportunities

You could become…

• Digital Marketing Coordinator
• Digital Marketing Specialist
• Marketing Executive
• Social Media Marketing Manager

Entry Requirements

An English Language proficiency level of one of the below:

• IELTS band score of 5.5 or equivalent internationally recognised exam result in line with DHA regulations or
• satisfactorily completing ELICOS at Upper Intermediate level from a NEAS endorsed English Training Centre or
• completion of secondary studies equivalent or higher to an Australian Year 12 qualification from an
  English-speaking country or
• completion of MCIE English Placement Test with an overall score of 6 or above
• other tests like PTE, TOEFL and OET are also considered equivalent for direct entry into MCIE VET courses
  

Other entry requirements include:

Academic: Completion of senior high school or equivalent to the Australian Year 12 of education

Regulatory: A current and valid passport, A valid study visa that covers the duration of study for the course

Age at Commencement: MCIE will not accept overseas students who would be under 18 years of age at the time of proposed commencement

Special Consideration: Students who have completed one year of study in Australia (Cert III, AQF Qualification or above) are exempt from submitting Year 12 qualification or equivalent + IELTS results

Pre-Requisites

The unit SMMBCM501A  Plan, implement and manage blog and content marketing – is a pre-requisite unit for this course.

Delivery and Assessment

Classroom Training
Training is delivered ‘face to face’ by qualified trainers and students are required to attend each scheduled class. The trainer will moderate the learning pace, method and sequence appropriate to the learning needs. Learning methods will vary and can include case study scenarios, field trips, ‘hands-on’ practical classes, role-play techniques, discussions, presentations and assignments.

Assessment
Assessment tasks and strategies cover a wide range of methods and may include the creation of specific written documents, projects or reports, formal questions (multiple choice, short and long answer), practical demonstrations, small or large group tasks, oral presentations, problem-solving tasks, case studies and discussions. Broadly classroom assessments have two or three assessment tasks for each unit of competency or module. As a general rule for major assessments, students are provided with task assessment instructions including the date the task is due for completion.

Course Outline

This Diploma of Social Media Marketing aims to provide graduates with the social media and digital marketing knowledge and skills required to perform the functions associated with roles such as Digital Manager and Social Media Marketing Manager, including review and evaluation of operational marketing strategies, understanding social media platforms, engaging with clients, using organisation visions to inform social media design developing digital content, using digital profiles to increase brand awareness and managing a team to develop a social media marketing strategy and review strategy.

Core Units

SMMBCM501A  Plan, implement and manage blog and content marketing

SMMSM502A    Plan, implement and manage mainstream social media marketing strategies

SMMNSM503A  Plan, implement and manage niche social media marketing strategies

SMMBPB504A   Establish and build a strong personal brand in social media

SMMEMS505A  Plan, implement and manage email marketing

Elective Units

BSBMKG507      Interpret market trends and developments 

BSBMKG523     Design and develop an integrated marketing communication plan, and

BSBPMG522      Undertake project work

Updated 18 April 2019 BD