DIPLOMA OF SOCIAL MEDIA MARKETING (International)

START:
June 4, 2018
DURATION:
52 weeks
ID:
10118NAT
This course is eligible for the Victorian Training Guarantee (VTG)

This Diploma of Social Media Marketing aims to provide graduates with the social media and digital marketing knowledge and skills required to perform the functions associated with roles such as Digital Manager and Social Media Marketing Manager.


These skills include review and evaluation of operational marketing strategies, understanding social media platforms, engaging with clients, using organisation visions to inform social media design developing digital content, using digital profiles to increase brand awareness and managing a team to develop a social media marketing strategy and review strategy.

DIPLOMA OF SOCIAL MEDIA MARKETING DETAILS

  • National Code: 10118NAT
  • Fees: Special price for first two intake dates: $6,600
  • Units: 8 units (5 core & 3 elective)
  • Location: 250 Collins St, Melbourne VIC 3000
  • Delivery Mode: This qualification is delivered through a blend of formal face to face classes at MCIE campus and online self-paced learning. (5 Class Hours per week & approx. 15 hours online learning)
  • Duration: 52 weeks (including holidays)
  • Assessment: Assessment strategies are significantly project based and will include some presentation work.
  • Prior experience: RPL & Credit Transfer is available
  • CRICOS Code: 097392K
  • Resources Fee: $550

 

RESOURCES PROVIDED BY STUDENT

Students require a laptop or tablet with the MS Office suite, at minimum Word, Excel and PowerPoint programs installed. If students do not own this, they can purchase a Notebook computer through MCIE for an additional $250 resource fee.

 

CAREER OPPORTUNITIES

You could become…

  • Digital Marketing Coordinator
  • Digital Marketing Specialist
  • Marketing Executive
  • Social Media Marketing Manager

 

PRE-REQUISITES/ENTRY REQUIREMENTS

An English Language proficiency level of one of the below:
• IELTS band score of 5.5 or equivalent internationally recognised exam result in line with DHA regulations
• Satisfactory completion of ELICOS from a NEAS approved institute
• Passing of the MCIE International Student Placement Test

Other entry requirements include:
Academic: Completion of senior high school or equivalent to the Australian Year 12 of education
Regulatory: A current and valid passport, A valid study visa that covers the duration of study for the course, A current police clearance check from your country
Age at Commencement: MCIE will not accept overseas students who would be under 18 years of age at the time of proposed commencement
Special Considerations: Students who have completed one year of study in Australia (Cert III, AQF Qualification or above) are exempt from submitting Year 12 qual or equivalent + IELTS results

 

DELIVERY & ASSESSMENT

Classroom Training
Training is delivered ‘face to face’ by qualified trainers and students are required to attend each scheduled class. The trainer will moderate the learning pace, method and sequence appropriate to the learning needs. Learning methods will vary and can include case study scenarios, field trips, ‘hands-on’ practical classes, role-play techniques, discussions, presentations and assignments.

Assessment
Assessment tasks and strategies cover a wide range of methods and may include the creation of specific written documents, projects or reports, formal questions (multiple choice, short and long answer), practical demonstrations, small or large group tasks, oral presentations, problem-solving tasks, case studies and discussions. Broadly classroom assessments have two or three assessment tasks for each unit of competency or module. As a general rule for major assessments, students are provided with task assessment instructions including the date the task is due for completion.

 

COURSE OUTLINE

This Diploma of Social Media Marketing aims to provide graduates with the social media and digital marketing knowledge and skills required to perform the functions associated with roles such as Digital Manager and Social Media Marketing Manager, including review and evaluation of operational marketing strategies, understanding social media platforms, engaging with clients, using organisation visions to inform social media design developing digital content, using digital profiles to increase brand awareness and managing a team to develop a social media marketing strategy and review strategy.

Core Units

SMMBCM501A  Plan, implement and manage blog and content marketing

SMMSM502A    Plan, implement and manage mainstream social media marketing strategies

SMMNSM503A  Plan, implement and manage niche social media marketing strategies

SMMBPB504A   Establish and build a strong personal brand in social media

SMMEMS505A  Plan, implement and manage email marketing

Elective Units

BSBMKG507      Interpret market trends and developments 

BSBMKG523     Design and develop an integrated marketing communication plan, and

BSBPMG522      Undertake project work

Address

Level 5, 250 Collins St Melbourne 3000   View map

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