This information is for international students. If you are domestic, click here
This information is for international students. If you are domestic, click here

Diploma of Social Media Marketing (International)

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Diploma of Social Media Marketing (International)

Social Media Marketing is one of the fastest-growing industries worldwide with strong employment opportunities. This course takes a comprehensive look at the world of marketing through social media.

Job prospects

+ Digital Marketing Coordinator

+ Digital Marketing Specialist

+ Marketing Executive

+ Social Media Marketing Manager


+ Duration: 52 weeks

Local students No

International students Yes

How can I study?

This course is available via on campus, and virtually. Call us to discuss your study options.

National code: 10904NAT

CRICOS code: 105845D

Units: 6 core + 3 elective

Location: MCIE City Campus, Levels 8 & 9, 250 Collins St, Melbourne, VIC 3000

Program delivery: Blended training

Total duration: 52 weeeks

Delivery weeks: 40 weeks

Holidays: 12 weeks

Tuition fee: $14,000

Administration fee: $200

Materials fee: $550

Enrolment fees include additional resources required for the program and student ID charges. For additional service fees, such as re-assessment fees or Recognition of Prior Learning (RPL), please refer to the International Student Handbook.

Social media has revolutionised sales and marketing all around the world. Graduates of this qualification may find work as a…

  • Digital Marketing Coordinator

  • Digital Marketing Specialist

  • Marketing Executive

  • Social Media Marketing Manager


According to the Australian Government’s National Skills Commission:

  • There are currently 98,000 Advertising and Marketing Professionals working in Australia

  • This industry has a future growth of just over 11%

  • On average, Advertising and Marketing Professionals earn $1,758 per week

  • 78% of workers in this industry work full-time

  • 61% of Advertising and Marketing Professionals are women, with an average age of 34


There are no prerequisite qualifications required to enter this program.


Education and skills

Students must complete a Pre-Training Review, meet the Language, Literacy and Numeracy (LLN) skill standards for this program level, and demonstrate they are a suitable candidate for this program.


English Language requirements

Candidates must meet one of the following English Language proficiency requirements:

  • IELTS band score of 5.5, or an equivalent internationally recognised exam result in line with Department of Home Affairs (DHA) regulations

  • Satisfactory completion of an ELICOS program at Upper-intermediate level from Explore English, or other NEAS endorsed English language centre

  • Certificate of completion equivalent to, or higher than, an Australian Year 11 qualification from an English-speaking country

  • Completion of MCIE’s English Placement Test with an overall score equivalent to IELTS 5.5, or above

  • Other English language proficiency tests, such as TOEFL and OET, will also be considered.

Candidates who have completed 1 year of study in Australia in English within the past 2 years at Certificate IV or AQF level 4 and above are exempt from submitting Australian Year 11 completion certificate or equivalent and Evidence of English Proficiency.



MCIE only accepts international students who will be 18 years of age by the time of course commencement.

To begin your training at MCIE, you will need a Unique Student Identifier (USI). The USI is a personal reference that creates a secure online record of your VET training. It is managed by the Australian Government and is kept for up to 30 years.

It can be accessed anywhere, anytime. When you arrive in Australia, your visa will be activated and you can then apply for a USI. It is free to create a USI. You need a USI to receive your qualification, or statement of attainment. For further information visit


Students with disabilities

MCIE welcomes all people with disabilities, learning differences and medical conditions. Acceptance in this program is subject to candidates’ ability to undertake all program requirements as discussed in the Pre-Training Review, with reasonable adjustments where applicable.


Digital technology

Students must have sufficient digital literacy skills to access online content, enter answers to written questions and communicate with trainers via email, the student portal and the learning management system.


Prior experience

Credit Transfer (CT) and Recognition of Prior Learning (RPL) are available. Credit Transfer is free of charge. RPL application fees are $145 per hour. Please click here for more information on RPL fees, terms and conditions.

Blended classroom training
This program is delivered through a blend of face-to-face classes on MCIE campus and online learning for a total of 20 hours per week.


Assessment for this program includes written tasks, long and short answer questions, multiple choice quizzes, group tasks, oral presentations, role plays, scenarios, case studies, portfolios and projects. Most assessments are delivered online via the Canvas LMS.


Required equipment

We recommend that students have access to a laptop or tablet to submit their assessments. MCIE provides access to Microsoft Office.

Core Units

NAT10904001 Plan, implement and manage content marketing

NAT10904002 Plan, conduct and optimise organic social media marketing

NAT10904003 Plan, manage and optimise paid social media advertising

NAT10904004 Establish, build and leverage a personal brand on social media

NAT10904005 Plan, implement and manage social media conversion strategies

SIRXMKT006 Develop a social media strategy

Elective Units

BSBMKG552 Design and develop marketing communication plans

CUAPPR513 Present a body of own creative work

ICTWEB513 Build a dynamic website

Nationally Recognised Training

This is Nationally Recognised Training,
leading to Australian Qualifications
Framework (AQF) qualification or a
Statement of Attainment.

The reviews

Great course!

Rated 5 out of 5
April 23, 2021

An amazing opportunity to start a career in the growing Social Media industry.

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