This Diploma of Social Media Marketing aims to provide graduates with the social media and digital marketing knowledge and skills required to perform the functions associated with roles such as Digital Manager and Social Media Marketing Manager.
These skills include review and evaluation of operational marketing strategies, understanding social media platforms, engaging with clients, using organisation visions to inform social media design developing digital content, using digital profiles to increase brand awareness and managing a team to develop a social media marketing strategy and review strategy.
DIPLOMA OF SOCIAL MEDIA MARKETING DETAILS
- National Code: 10118NAT
- Units: 8 units (5 core & 3 elective)
- Location: 250 Collins St, Melbourne VIC 3000
- Delivery Mode: This qualification is delivered through a blend of formal face to face classes at MCIE campus and online self-paced learning. (5 Class Hours per week & approx. 15 hours online learning)
- Duration: 52 weeks (including holidays)
- Assessment: Assessment strategies are significantly project based and will include some presentation work.
- Prior experience: RPL & Credit Transfer is available
- Resources Fee: $550
RESOURCES PROVIDED BY STUDENT
Students require a laptop or tablet with the MS Office suite, at minimum Word, Excel and PowerPoint programs installed. If students do not own this, they can purchase a Notebook computer through MCIE for an additional $250 resource fee.
CAREER OPPORTUNITIES
You could become…
- Digital Marketing Coordinator
- Digital Marketing Specialist
- Marketing Executive
- Social Media Marketing Manager
DOMESTIC PRICING
| Government Funded* | Traineeship^ | Full Fee |
| N/A | N/A | $4,800 |
Enrolment fees include text books, resource and Students ID charges. All our courses are delivered with Victorian and Commonwealth government funding. ^ Eligibility criteria applies. Trainees may be eligible for State and/or Federal Funding. * Eligibility criteria applies. For any further course costs, such as re-assessment fees, please refer to the student handbook.
PRE-REQUISITES/ENTRY REQUIREMENTS
There are no formal pre-requisites for this course, however, you will need to go through a pre-training review process to determine if you are suitable for this course.
PRIOR EXPERIENCE
RPL and Credit Transfer are available. Fees apply. Please see our website for more information on fees and terms and conditions.
COURSE OUTLINE
Successful completion of this course requires students to complete 8 units of competency in total (5 core units plus 3 elective units). The course is delivered over 40 weeks with 5 class hours per week and 15 hours approx. of online, self-paced learning.
Core Units
SMMBCM501A Plan, implement and manage blog and content marketing
SMMSM502A Plan, implement and manage mainstream social media marketing strategies
SMMNSM503A Plan, implement and manage niche social media marketing strategies
SMMBPB504A Establish and build a strong personal brand in social media
SMMEMS505A Plan, implement and manage email marketing
Elective Units
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan, and
BSBPMG522 Undertake project work
