Diploma of Social Media Marketing

With an abundance of technology and resources available at your fingertips, MCIE offer one of Australia’s finest social media marketing courses to kickstart your career and further develop your competitive edge online.

DURATION:
52 weeks
ID:
10118NAT
This course is eligible for the Victorian Training Guarantee (VTG)

There has never been a better time to take your social media training to the next level. With an abundance of technology and resources available at your fingertips, MCIE offer one of Australia’s finest social media marketing courses to kickstart your career and further develop your competitive edge online.

This Diploma of Social Media Marketing aims to provide graduates with the social media and digital marketing knowledge and skills required to perform the functions associated with roles such as Digital Manager and Social Media Marketing Manager.

These developed skills include review and evaluation of operational marketing strategies, understanding social media platforms, engaging with clients, using organisation visions to inform social media design developing digital content, using digital profiles to increase brand awareness and managing a team to develop a social media marketing strategy and review strategy. If you’re interested in social media training and want to learn more about this rapidly growing industry, establish your skills with one of Melbourne’s premier social media courses.


Diploma of Social Media Marketing Course Details

  • National Code: 10118NAT
  • Units: 8 units (5 core & 3 elective)
  • Location: 250 Collins St, Melbourne VIC 3000
  • Delivery Mode: This qualification is delivered through a blend of formal face to face classes at MCIE campus and online self-paced learning. (5 Class Hours per week & approx. 15 hours online learning)
  • Assessment: Assessment strategies are significantly project based and will include some presentation work.
  • Prior experience: RPL & Credit Transfer is available
  • Duration: 52 weeks (including holidays)
  • RPL Application Fee: $145 per hour
  • Resources Fee: $550


Resources Required 

Students require a laptop or tablet with the MS Office suite, at minimum Word, Excel and PowerPoint programs installed. If students do not own this, they can purchase a Notebook computer through MCIE for an additional $250 resource fee.

 

Career Opportunities

You could become…

  • Digital Marketing Coordinator
  • Digital Marketing Specialist
  • Marketing Executive
  • Social Media Marketing Manager

 

Local Student Course Fees

Government Funded* Traineeship^ Full Fee
N/A N/A $6,900

Enrolment fees include textbooks, resource and Students ID charges.

 

Pre-Requisites

There are no formal pre-requisites for this course.


Entry Requirements

You will need to undertake a pre-training review process to determine if you are suitable for this course.

 

Prior Experience

Recognition of Prior Learning (RPL) and Credit Transfer (CT) are available. Fees apply. Please see our website for more information on fees and terms and conditions.

 

Course Outline

Successful completion of this course requires students to complete 8 units of competency in total (5 core units plus 3 elective units). The course is delivered over 40 weeks with 5 class hours per week and 15 hours approx. of online, self-paced learning.


Core Units

SMMBCM501A  Plan, implement and manage blog and content marketing

SMMSM502A    Plan, implement and manage mainstream social media marketing strategies

SMMNSM503A  Plan, implement and manage niche social media marketing strategies

SMMBPB504A   Establish and build a strong personal brand in social media

SMMEMS505A  Plan, implement and manage email marketing


Elective Units

BSBMKG507      Interpret market trends and developments 

BSBMKG523     Design and develop an integrated marketing communication plan, and

BSBPMG522      Undertake project work

Address

Level 5, 250 Collins St Melbourne 3000   View map

Categories

Business , Course , Marketing

Melbourne City Institute of Education

Melbourne City Institute of Education (MCIE) is a vibrant and innovative registered training organisation, which offers a range of courses in Melbourne to help students to fulfil their career goals.

The teaching and learning at MCIE is specifically designed to ensure student’s have a competitive edge – an important step in developing your work and life skills. Read more.

Contact Us

Call: 1300 737 004
Email: info@mcie.edu.au

Head Office & Campus
Level 5, 250 Collins St Melbourne 3000

Werribee Campus

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