Diploma of Social Media Marketing
10904NAT
With an abundance of technology and resources available at your fingertips, MCIE offer one of Australia’s finest social media marketing courses to kickstart your career and further develop your competitive edge online.
Job prospects
+ Digital Marketing Coordinator
+ Digital Marketing Specialist
+ Marketing Executive
+ Social Media Marketing Manager
Duration
+ Duration: 1 year
+ Work placement: Not applicable
Local students Yes
International students No
Is this funded?
Government funding is not available for this course.
How can I study?
This course is available on campus in Melbourne CBD and virtually. Call us to discuss your study options.
There has never been a better time to take your social media training to the next level. With an abundance of technology and resources available at your fingertips, MCIE offer one of Australia’s finest social media marketing courses to kickstart your career and further develop your competitive edge online.
This Diploma of Social Media Marketing aims to provide graduates with the social media and digital marketing knowledge and skills required to perform the functions associated with roles such as Digital Manager and Social Media Marketing Manager.
These developed skills include review and evaluation of operational marketing strategies, understanding social media platforms, engaging with clients, using organisation visions to inform social media design developing digital content, using digital profiles to increase brand awareness and managing a team to develop a social media marketing strategy and review strategy. If you’re interested in social media training and want to learn more about this rapidly growing industry, establish your skills with one of Melbourne’s premier social media courses.
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National Code:10904NAT
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Units: 9 units (6 core & 3 elective)
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Location: 5, 250 Collins St, Melbourne VIC 3000
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Delivery Mode: This qualification is delivered through a blend of formal face to face classes at MCIE campus and online self-paced learning. (15 Class Hours per week, over 2 days and an additional half-day tutorial 4 hours per week. Learning is supported by 5 hours online learning)
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Assessment: Assessment strategies are significantly project based and will include some presentation work.
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Prior experience: RPL & Credit Transfer is available
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Duration: 1 year
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RPL Application Fee: $145 per hour
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Resources Fee: $550
Students require a laptop or tablet with the MS Office suite, at minimum Word, Excel and PowerPoint programs installed.
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Digital Marketing Coordinator
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Digital Marketing Specialist
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Marketing Executive
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Social Media Marketing Manager
Government funded: N/A
Traineeship: N/A
Full fee: $8,000
Enrolment fees include textbooks, resource and Students ID charges.
There are no formal pre-requisites for this course.
You will need to undertake a pre-training review process to determine if you are suitable for this course.
Recognition of Prior Learning (RPL) and Credit Transfer (CT) are available. Fees apply. Please see our website for more information on fees and terms and conditions.
Successful completion of this course requires students to complete 8 units of competency in total (5 core units plus 3 elective units). The course is delivered over 40 weeks with 5 class hours per week and 15 hours approx. of online, self-paced learning.
Core Units
NAT10904001 Plan, implement and manage content marketing
NAT10904002 Plan, conduct and optimise organic social media marketing
NAT10904003 Plan, manage and optimise paid social media advertising
NAT10904004 Establish, build and leverage a personal brand on social media
NAT10904005 Plan, implement and manage social media conversion strategies
SIRXMKT006 Develop a social media strategy
Elective Units
BSBMKG552 Design and develop marketing communication plans
CUAPPR513 Present a body of own creative work
ICTWEB513 Build a dynamic website
This is Nationally Recognised Training,
leading to Australian Qualifications
Framework (AQF) qualification or a
Statement of Attainment.
Apply now
The reviews
Great social media course with talented trainer Mushin
I loved learning with Mushin! Such a great course with MCIE to equip you to be a social media manager. Also very convenient location.