Diploma of Social Media Marketing

52 weeks
This course is eligible for the Victorian Training Guarantee (VTG)

There has never been a better time to take your social media training to the next level. With an abundance of technology and resources available at your fingertips, MCIE offer one of Australia’s finest social media marketing courses to kickstart your career and further develop your competitive edge online.

These developed skills include review and evaluation of operational marketing strategies, understanding social media platforms, engaging with clients, using organisation visions to inform social media design developing digital content, using digital profiles to increase brand awareness and managing a team to develop a social media marketing strategy and review strategy. If you’re interested in social media training and want to learn more about this rapidly growing industry, establish your skills with one of Melbourne’s premier social media courses.


  • National Code: 10118NAT
  • Units: 8 units (5 core & 3 elective)
  • Location: 250 Collins St, Melbourne VIC 3000
  • Delivery Mode: This qualification is delivered through a blend of formal face to face classes at MCIE campus and online self-paced learning. (5 Class Hours per week & approx. 15 hours online learning)
  • Duration: 52 weeks (including holidays)
  • Assessment: Assessment strategies are significantly project based and will include some presentation work.
  • Prior experience: RPL & Credit Transfer is available
  • Resources Fee: $550

This Diploma of Social Media Marketing aims to provide graduates with the social media and digital marketing knowledge and skills required to perform the functions associated with roles such as Digital Manager and Social Media Marketing Manager.



Students require a laptop or tablet with the MS Office suite, at minimum Word, Excel and PowerPoint programs installed. If students do not own this, they can purchase a Notebook computer through MCIE for an additional $250 resource fee.



You could become…

  • Digital Marketing Coordinator
  • Digital Marketing Specialist
  • Marketing Executive
  • Social Media Marketing Manager



Government Funded*Traineeship^Full Fee

Enrolment fees include text books, resource and Students ID charges. All our courses are delivered with Victorian and Commonwealth government funding. ^ Eligibility criteria applies. Trainees may be eligible for State and/or Federal Funding. * Eligibility criteria applies. For any further course costs, such as re-assessment fees, please refer to the student handbook.



There are no formal pre-requisites for this course, however, you will need to go through a pre-training review process to determine if you are suitable for this course.



RPL and Credit Transfer are available. Fees apply. Please see our website for more information on fees and terms and conditions.



Successful completion of this course requires students to complete 8 units of competency in total (5 core units plus 3 elective units). The course is delivered over 40 weeks with 5 class hours per week and 15 hours approx. of online, self-paced learning.

Core Units

SMMBCM501A  Plan, implement and manage blog and content marketing

SMMSM502A    Plan, implement and manage mainstream social media marketing strategies

SMMNSM503A  Plan, implement and manage niche social media marketing strategies

SMMBPB504A   Establish and build a strong personal brand in social media

SMMEMS505A  Plan, implement and manage email marketing

Elective Units

BSBMKG507      Interpret market trends and developments 

BSBMKG523     Design and develop an integrated marketing communication plan, and

BSBPMG522      Undertake project work


Level 5, 250 Collins St Melbourne 3000   View map


Course , Marketing

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