How to Further Enhance Your Social Media Marketing Skills and Management
In the digital age, social media marketing has become a huge part of the digital marketing campaign as it is a platform where people spend most of their time. By having a presence on social media, brands are able to cast a wide net in their digital presence by being able to appear in the timeline of the users. Today, a social media marketing professional is able to utilise organic and paid promotions to reach the right demographic, build the brand’s followership and maintain a healthy digital engagement.
A digital marketing professional’s skill is related to the quality of his or her social media strategy. The level of skill determines the brand’s capability reach its targeted demographic with precision. Skill also determines whether a campaign budget can achieve a higher return of value. In Australia alone, it has been found that 69 per cent of the population is active on social media, with Facebook being the most visited, as revealed by the 2018 Global Digital Report.
The said statistics further emphasise the necessity of brands to use social media as a marketing tool. Knowing this, social media professionals who are working with agencies or are active freelancers can further refine their social media marketing skills with the following tips:
Tip #1: Define your social media mission
Here are a few questions to ask about how to define the mission of the strategy:
- What is the purpose in joining social media?
- What are the goals the brand wants to achieve with social media?
- Who is your target audience?
- What can you offer your target audience?
- What social media platforms do they use the most?
Tip #2: Make a list of goals
Here’s an example of goal setting for a campaign: Converting the goals list to levels. Each level shows how much the brand has gotten attention from its target audience. One of these levels can be having the goal of reaching 500 views via Instagram Stories, and when that goal is reached, we log it as a benchmark for performance. The next immediate goal is to try and exceed that benchmark with your follow-up activity. This makes it certain that the social media campaign is getting better as it progresses.
Tip #3: Know your competitors
Tip #4: Choose the best social media platform for the brand
First, list down the platforms that can be used for the brand. Second, know what the target audience prefers using through proper research and analytics. This will help the brand know which social media platform it can start with, and start engagement to its target demographic.
Step #5: Decide on what content to post
Step #6: Search for useful tools
Step #7: Measure performance
Step #8: Revise strategy when needed
Creating social media strategies require a lot of research, data interpretation, testing, and adjustments. But, all the hard work pays off when the target market is reacting positively to the marketing efforts. Since social media are composed of a large population of different demographics, it also provides a new window of opportunity for brands to establish a connection outside its niche market, helping it gain a larger audience base.
MCIE offers an immersive Social Media Marketing Diploma in Melbourne that helps students and professionals get started in the world of digital and social media marketing. The course is ideal for career aspirants that are skilled in communication, takes up branding as an interest and is looking for a career with a high growth potential. Contact MCIE today, call 1300 737 004 or email info@mcie.edu.au.