Course Overview
This diploma teaches practical, current social media marketing skills, built around contemporary AI-enabled tools and approaches now used across the industry. Over 8 units of competency, you’ll learn to develop a social media strategy, create and optimise content, run organic and paid campaigns, write persuasive copy, and apply conversion rate optimisation — all while learning how to use AI tools thoughtfully as part of a marketer’s toolkit, supporting your strategy, creativity, analysis and professional judgement rather than replacing them.
The course is designed around an expected 12-month completion pathway. Individual progress will be supported through structured learning and assessment milestones, with optional live, trainer-facilitated webinars scheduled fortnightly to support demonstration, practice, questions and discussion of current industry developments.
Who The Course Is For
- Looking to build a career pathway into social media or digital marketing
- A business owner or entrepreneur wanting to manage your own social media marketing
- Already working in marketing or communications and want practical AI skills
- A content creator wanting to formalise your existing skills
- Changing careers into marketing from another field
Key Course Benefits
- A nationally accredited diploma (AQF level 5) — not a short course
- Practical, AI-enabled skills you can apply to a real or MCIE-approved simulated business
- Delivered fully online, with commencement dates available throughout the year
- Optional fortnightly live webinars for demonstration, practice and discussion
- Trainer guidance and learning support throughout your studies
Learning Outcomes
- Develop a social media strategy and content plan
- Create, refine and optimise marketing content, with AI support
- Run organic social media marketing across major platforms
- Plan and optimise paid social media advertising campaigns
- Write persuasive marketing copy
- Design a marketing communication plan
- Apply conversion rate optimisation techniques, including A/B testing and email nurture sequences
- Develop a digital marketing plan
- Assess AI tools for pricing, licensing and data-handling considerations before using them
How AI Is Integrated
- Research — Researching current trends in AI-enabled content creation to inform strategy
- Audience Insights — Using AI tools to help analyse and define target audiences
- Strategy — Developing organic and paid social media strategies with AI support
- Content Planning — Building content plans and calendars
- Content Development — Generating, refining and editing content assets and copy using AI tools
- Campaign Support — Selecting and using AI tools for paid advertising campaigns, and AI chatbots to support community engagement
- Analysis — Using AI and analytics tools to interpret content and campaign performance
- Optimisation — Using AI-informed insights for A/B testing, retargeting and campaign optimisation
- Workflow Efficiency — Using automation and scheduling tools to work more efficiently
AI is treated as a tool that supports your marketing strategy, creativity, analysis and professional judgement – not a replacement for them.
Career opportunities after certification include:
Social Media
Manager
Digital Marketing Specialist
Content
Strategist
Paid Advertising
Program details
National Code
11426NAT
Units
5 core units + 3 elective
Course duration
The course is designed around an expected 12-month completion pathway. Individual progress will be supported through structured learning and assessment milestones.
Program Delivery
Online – self paced
Course fees and payment
That’s why we offer a range of payment plan options designed to suit different budgets and circumstances.
Whether you prefer to pay upfront or spread the cost over manageable instalments, our team will work with you to find a solution that allows you to enrol with confidence.
Option 1: Pay the full fee (Get 40% discount!)
Tuition Fee: $6,400.00
Discounted Upfront Tuition fee: $3,840.00
Save as much as $2,560.00!
Option 2: Pay us weekly at $60.10 per week
Pay as low as $52.00 per week (Save $750.00!)
Tuition Fees: $5,760
Initial payment of $200.00
Option 3: Pay us monthly at $208 per month
Pay $208 per month (Save $750.00!)
Tuition Fees: $5,760
Initial payment of $200.00
Entry Requirements
Entry and Suitability
The Accredited cCurse has no formal entry requirements. Before enrolment, MCIE will assess each applicant’s suitability, including their language, literacy, numeracy, digital capability and ability to meet the course requirements.
Recommended prior capabilities (part of MCIE’s suitability process, not a formal entry barrier): a general understanding of basic business and marketing concepts; literacy and numeracy sufficient to interpret documents and work with data; comfortable using common digital platforms and social media.
Technology Requirements
A computer or laptop with a stable internet connection. Access to the digital platforms and marketing tools required for course activities. MCIE will provide further information before enrolment about any accounts, software or subscriptions students may need.
Assessment Information
Assessment is competency-based: you demonstrate your skills through practical tasks such as written and oral questions, and projects, rather than sit-down exams. Assessment tasks may be based on an appropriate real business, workplace, volunteer organisation or an MCIE-approved simulated case study.
Career Pathways
This course builds practical skills and supports your career pathway – it does not guarantee a job, promotion, income or business outcome.
Student Support
Students will receive trainer guidance, learning support and information about accessing the online learning platform.
Why Study With MCIE
MCIE is a Nationally Registered Training Organisation, RTO 22172. Our approach focuses on practical learning, trainer guidance and support to help students apply their skills in real or simulated business contexts.
Course Units
Core units
- NAT11426001 – Plan, create and optimise marketing content with artificial intelligence in 80 Hours
- SIRXMKT006 – Develop a social media strategy in 30 Hours
- NAT11426002 – Plan, conduct and optimise organic social media marketing with artificial intelligence in 80 Hours
- NAT11426003 – Plan, implement and optimise paid social media advertising with artificial intelligence in 90 Hours
- NAT11426004 – Plan, implement and manage social media conversion rate optimisation with artificial intelligence in 80 Hours
Elective Units:
- BSBMKG552 – Design and develop marketing communication plans in 60 Hours
- BSBMKG555 – Write persuasive copy in 50 Hours
- SIRXMKT007 – Develop a digital marketing plan in 50 Hours
Course Unit Overview
- NAT11426001 — Learn to identify content opportunities and use AI tools to generate, refine and evaluate content across channels including social media, email, blogs and websites.
- SIRXMKT006 — Learn to build a social media strategy, including auditing your current presence, setting objectives, identifying your audience and choosing the right channels.
- NAT11426002 — Learn to build an organic presence across relevant social media platforms and use AI-assisted tools to create, schedule and analyse content.
- NAT11426003 — Learn to build paid advertising strategies and campaigns, set up tracking, and analyse performance data to optimise delivery using AI-supported insights.
- NAT11426004 — Learn to write persuasive copy, design high-converting landing pages, run A/B tests, apply retargeting, and build AI-assisted email nurture campaigns.
- BSBMKG552 — Learn to plan a marketing communication approach — setting objectives, defining target audiences and key messages, selecting channels, and structuring a communication plan.
- BSBMKG555 — Learn to plan and write persuasive copy for a range of marketing materials and channels, adapting tone and structure to the audience.
- SIRXMKT007 — Learn to plan a digital marketing approach — setting objectives, identifying digital channels and tools, budgeting, and structuring a plan that can be implemented and measured.
This is Nationally Recognised Training, leads to an Australian Qualification that complies with the Australian Qualifications framework (AQF) qualification or a Statement of Attainment.
Register your interest now!
Ready to start building your practical social media marketing skills? Contact us today to discuss your study options.
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