social media marketing courses

Digital Lessons: How to Measure Business Social Media ROI
Oct
12

How the New Instagram API Graph will Affect Marketing

From a social media platform used by art and visual aficionados to businesses who want to showcase their products and services through visual content, Instagram has definitely levelled up in both a social and marketing point of view. Instagram has also reached the one billion mark in users, quickly following Facebook on the number of […]

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Oct
08

Social Media Marketing Tips that will Benefit Small Businesses

Experts have said it. Top brands have said it. Even blogs have said it. Social media marketing is a powerful avenue that allows business owners to define their target market, engage with potential customers and be up to date with customers via brand engagement. No matter the size of the business, social media — when [...]
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Aug
10

Digital Lessons: How to Measure Business Social Media ROI

Social media marketing also has its own definition of Return On Investments (ROI) as indicators of success. It can be said that measuring social media ROI is critical to the organisation’s ongoing marketing efforts as it charts the rate of success and its percentages when weighted against costs.   Social Media ROI But first, what […]

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