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From a social media platform used by art and visual aficionados to businesses who want to showcase their products and services through visual content, Instagram has definitely levelled up in both a social and marketing point of view. Instagram has also reached the one billion mark in users, quickly following Facebook on the number of […]
Social media marketing also has its own definition of Return On Investments (ROI) as indicators of success. It can be said that measuring social media ROI is critical to the organisation’s ongoing marketing efforts as it charts the rate of success and its percentages when weighted against costs. Social Media ROI But first, what […]