Social Media Marketing


Factors that are reshaping Facebook and Snapchat

The progress of technology is constantly reshaping business and commerce. When it comes to digital marketing, Artificial Intelligence (AI) will change the interface of Business to Customers (B2C) basing on how brands will interact with consumers. In recent months, platforms such as Facebook, Instagram and Twitter are constantly changing their policies on computer algorithms to […]


Digital Lessons: How to Measure Business Social Media ROI

Social media marketing also has its own definition of Return On Investments (ROI) as indicators of success. It can be said that measuring social media ROI is critical to the organisation’s ongoing marketing efforts as it charts the rate of success and its percentages when weighted against costs.   Social Media ROI But first, what […]


The Future Prospect of Social Media Marketing Careers in Australia

The emergence of the internet and social media has given businesses new platforms to advertise. Today, businesses are less reliant on print, letter-box drops and billboards for exposure as platforms such as Google Ads, Social Media and Email marketing have proven to help businesses reach their targeted demographic with a very personalised set of message […]


Melbourne City Institute of Education

Melbourne City Institute of Education (MCIE) is a vibrant and innovative registered training organisation, which offers a range of courses in Melbourne to help students to fulfil their career goals.

The teaching and learning at MCIE is specifically designed to ensure students have a competitive edge – an important step in developing your work and life skills. Read more.

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