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The progress of technology is constantly reshaping business and commerce. When it comes to digital marketing, Artificial Intelligence (AI) will change the interface of Business to Customers (B2C) basing on how brands will interact with consumers. In recent months, platforms such as Facebook, Instagram and Twitter are constantly changing their policies on computer algorithms to […]
The emergence of the internet and social media has given businesses new platforms to advertise. Today, businesses are less reliant on print, letter-box drops and billboards for exposure as platforms such as Google Ads, Social Media and Email marketing have proven to help businesses reach their targeted demographic with a very personalised set of message […]