How to Use Instagram Stories Like a Professional
Instagram stories are a leading function to improve a brand’s customer engagement through full-screen chronicle of the content or imagery that is otherwise unavailable in the feed. What was introduced way back in 2016, Instagram Stories were able to step up the content creation game of businesses under its platform.
Just like its predecessor, SnapChat, Instagram Stories are limited time content that expires. These are the circle icons on top of your news feed, and, when pressed, these circles will show videos or photo clips from users you follow. Then, after 24 hours of being posted, the uploaded content will expire or disappear. With around 1 billion users active in the social media platform every month, Instagram’s internal data reveal around 400 million users use Instagram Stories every day.
As for businesses, this is a great feature for those that are social media-savvy enough to see the advantages this function has to offer, especially since one in five stories from businesses receives a direct message.
But as a student of marketing or a newbie at the digital marketing, how will you be able to leverage Instagram Stories in order to boost engagement like a professional? These three steps will help you use Instagram Stories like a professional:
Instagram has been rolling out new features lately. Among the new features are the emoji slider polls, regular polls, and the recently rolled out questions stickers. It’s a common scenario to think that these poll features have the same functionality, but it’s not always the case.
Instagram Polls — Basically, this poll is all about asking a question through Instagram Stories, and allowing followers to answer by choosing one between the two options you provided. An example is asking your followers on which cake is best to be paired with a cup of tea, is it a chocolate cake or a blueberry cheesecake? Once there’s a user who answered, Instagram will notify you. You also get to see the percentage of both answers and use it as analytics. It is useful for channelling a community driven decision on what type of sale or content would they like to see in the near future.
Emoji Slider — On the other hand, an Emoji slider is a literal slider with an emoji placed on it. This feature allows users to slide an emoji on a bar, which scales the level of interest your users have on your Instagram story. With this, you can measure the level of your customers’ interest in the questions you ask or content you show them.
Instagram Questions Sticker — This is the newly rolled out feature for Instagram Stories that lets followers ask questions to the user who placed the question sticker on their story. When the questions come rolling in, the poster will be able to answer each in separate stories. The person who asked the question is not revealed in the separate story, but the user can see which follower asked the question. A striking difference of this feature to other polls is you can answer a question as many times as you want, while emoji slides and Instagram posts can only be answered once.
Tell a Story
An Instagram story is not about showing how active you are on social media; it’s also not about posting unrelated images with each other. Instagram stories are actually about telling a story to your followers through a combination of photos, videos, captions, stickers and other fun tools available.
Digital storytelling can be seen as overwhelming at first, but you’ll eventually get over it through study and knowing the best examples from the brands that are winning on Instagram Stories. What’s important is your Instagram Stories is able to tell a story.
There are many examples of effective storytelling, but is depending on your business. Here are some examples to get your thought train started:
Restaurant — show different experiences in the KItchen and how food is prepared.
Sports — sharing fitness tips and how-tos
Music — a glimpse of the behind the scenes for the fans
Art — lesson on materials or a behind the scenes clip of a work in progress
An Instagram Takeover is an event wherein someone else is using another user’s Instagram account for a specific duration or sharing content with their audience; hence, the term “takeover”. The process of takeovers is beneficial for different brands, individuals, and even influencers to collaborate with each other and promote content from one another, resulting in additional exposure to a wider customer base and a diversity of topics because of the collaboration.
Social media is continuously changing, and it’s up to the business to keep up with in order to stay relevant in the marketing game. Understanding it is a must because social media is a sea of leads, with billions of users on a daily basis. Learn more about social media and understand how it affects your business or make a career with it by getting a social media marketing diploma in marketing under MCIE’s guidance and lectures.
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