The social media marketing landscape is dynamic and ever-changing. The reason for change is because in the huge part of the customers as social media users. Customers and their behavioural ways include definitions such as interactions, their purchasing brackets, and their preferences as a group. Before, social media platforms were used mainly to connect with other people, but now, social media is big business that relies on advertising.

One example of this is Facebook. At first, Facebook was created for Harvard to have a universal face book, and then it expanded to other schools until to what we have now, a social media giant that composes of millions of users worldwide. Facebook now caters to businesses who want to reach out to more people in the digital world. It is one of the most populous social media platforms, making it a great place to find potential customers.

Another example is Instagram. At first, it was for people who are interested in showcasing their visual masterpieces. Artists, photographers, and the like gathered to a social media platform that allows them to post their work without much caption because all that matters is the image itself — and the well-targeted hashtags for visibility. Since Instagram is more on photos, businesses use this social media platform to showcase their products and services through images and short videos.

Due to the changing nature of social media, businesses are often served with challenges and opportunities on their plates. These changes are tapping businesses to take advantage of social media platforms in order to market themselves, build a rapport, and have a solid customer base. To achieve this, here are ten things to master in social media marketing management for professionals


Understand Customers and Competitors on Social Media

The first step in stepping up your social media game is to observe your target audience and competitors. As a business owner, you must have a deep understanding of your customers and competitors. It’s a must to know their behaviour — and how they use social media platforms, such as Instagram, Facebook, and Twitter. Knowing this will help provide valuable insights to come up with strategies that can outwit your competitors and attract more customers.


Establish a Strategy Particularly for Social Media

Integrating social media into your strategy is not always a walk in the park. Social Media Marketing is not all about posts every now and then or on days you feel like posting an update. Social Media is a very powerful marketing tool when used right, and that’s why, as a business owner, you’ll need a concrete plan to follow for it to become organised, powerful, and easy to follow. When creating a plan, make sure to consult your team in order to come up with content that will have an impact on your customers.

However, don’t be discouraged when there are strategies that didn’t receive much traction because it’s a trial and error scenario. In order to come up with a more well-targeted strategy, you need to understand the first tip — which is understanding customers and competitors on social Media.


Think Outside the Box

There are a lot of businesses who have already embraced the existence of social media marketing and its benefits. So, if you don’t have a solid strategy to follow, you’ll just add to the digital noise on the internet and eventually get lost in it. For you to stand out, you’ll need to come up with content that is fresh, creative, and out of the box, while being continuously aligned with your branding.


Check Out the Latest Marketing Automation Tools

After coming up with campaigns and their respective corresponding strategies, it’s time to look for marketing automation tools. This kind of tools is specifically made for streamlining the process of your campaign through a number of functions: track sales conversations, tally interested customers, measure revenue on every campaign or part of the campaign, and more.


Dive into the World of Pinterest

For a business that is all about visuals, Pinterest is a reliable social media platform to use as a tool. Basically, it is like a virtual pin board or bulletin board where you pin inspirations and pegs from the internet or from the website itself in an organised manner. If you’re a first timer, you can consider Pinterest as a search and discovery tool that allows you to bookmark things you find on the internet.

As for social media marketing, Pinterest can be used for search ads to promote your products and services. Pinterest search also uses specific keywords to locate and show what you’re searching for. As a business owner, you can take advantage of it by placing an ad on the platform. Unlike Google search ads, results in Pinterest are jumbled together — meaning you’ll get to see your search results full of paid (the ones with the promoted by on the bottom of the pin) and unpaid pins.


Tap into Facebook’s Advanced Matching Pixel

Another marketing platform that marketers can use is Facebook’s Advanced Matching Pixel, which is allowing advertisers to align customer data, such as email addresses, phone numbers and other demographic data, with their Facebook marketing campaigns. In other words, it allows businesses to connect with interested leads who were converted into customers. Luckily, Facebook has released an automatic version of this was released, and that more data is given to marketers.


Align Your Facebook Page Template with the Business

Recently, Facebook released a new feature to their business page owners. Now, they can change their Facebook page templates, which, it said, will help marketers to connect with users who care about the business.

When changing the format of your Facebook template, there are many templates to choose from, such as restaurants, non-profits, and more. Now, you have the freedom to align your look with the business while having customers in mind through the tabs. If you’re a restaurant, customers can now make reservations easier and see the menu first.


Collaborate with Influencers

An influencer is an individual that has the power to influence the buying decisions of customers through different platforms — commonly in social media, such as Instagram and YouTube. These people have a following who are usually interested in what these influencers are showcasing.

Building a rapport with one is beneficial for the business; especially these influencers know how to engage with their followers. If you have found one, influencers can help in improving your reach on social media since they serve as your brand ambassadors or the face of your business.


Know What’s a Successful Social Success Is

Social success is essential for the business and it’s actually more about the basics that the complex platforms and features. In order to have a successful social success, you will need to get to know your audience better in order to market on the right audience. You cannot market out of the blue without a plan because it will all go to waste when you don’t have any potential customers contacting you.

However, in order to get their attention in the first place, you’ll need to serve up a value on your chosen social media platform through personalised posts — or posts that will help answer their needs and questions. Lastly, don’t forget about your social marketing goals and being consistent because these two are the main foundation of development.


Get Expert Help

When the road gets rough, it’s not bad to get help from experts who have been using the platforms for years. Seeking the help of experts help to provide you pieces of advice and insights on how you will overcome your struggles and difficulties in establishing and integrating strategies and campaigns on social media. As a marketer, you can also learn more about their struggles and understanding the ups and downs of social media marketing.

Mastering social media marketing takes time and effort in order to accomplish. As a student or professional who are looking for further studies that involve social media marketing, aside from asking tips from experts, you can also study the course and make a career out of it through MCIE’s social media marketing diploma in Melbourne. For more information about the course, contact MCIE today at 1300 737 004 during Monday to Friday at 9:00am to 5:00pm, email, or visit our contact us page at

Melbourne City Institute of Education (MCIE) is a vibrant and innovative registered training organisation, which offers a range of courses in Melbourne to help students to fulfil their career goals.

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